CASE STUDY: Sold Out Group Coaching in 48 Hours

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Challenges Identified:

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• Soft messaging that didn’t match the strength-based offer

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• No proof that women were hitting serious pull-up and strength milestones

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• Passive CTAs that didn’t move people to apply

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Strategic Approach:

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Example:

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“Ready to Crush Your First Pull-Up? Join the Pull Up Queen Program and Build Real Strength—In and Out of the Gym.”

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• Structured Storytelling for Belief Shifting – The copy walked through client wins, shifting beliefs from “I’m not strong enough” to “I’m ready for this and it’s possible for me.”

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• High-Impact Social Proof – Client transformations like “Chloe went from 0 to 5 unassisted pull-ups in 8 weeks”, supported by visual proof and testimonials placed after the belief-shifting sections.

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• Clear, Action-Driven CTA – Transitioned to direct CTAs that created urgency:

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“Apply Now—Limited Spots for Women Ready to Get Strong.”

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Results:

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• 32% increase in applications

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• Program sold out in 48 hours

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• Price raised by 20% with no drop in sign-ups